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Topgolf Creates New Shankstars Mobile Game to Continue to Appeal to a Younger and Wider Audience

By

tom friend


Tech-infused social driving range Topgolf has launched an animated digital spin-off called Shankstars as the company continues to democratize the sport for younger and wider audiences.

The free downloadable game can be played on mobile phones and also onsite at Topgolf locations, which are expected to grow to 81 worldwide by the end of the year. Shankstars is a metaverse-style gamification where mythical characters (that’s to say. a T-Rex skeleton) play creative courses that present unorthodox dangers.

Users can unlock characters with high scores and create a team to compete against other users around the world, a complement to Topgolf’s more realistic virtual mobile app. World Golf Tour. “His Easy,’‘ Topgolf COO Gen Gray said SportTechie in June. “New golfers entering the sport want to break down the barriers associated with tradition Golf.’

Topgolf in person experience also includes animated games Angry Birds and Jewel Jam, as well as Toptracer screens that allow customers to play real courses such as Pebble Beach via virtual reality. The company also has a partnership with Golf+ which allows players to experience Topgolf games or real courses at home while wearing an Oculus headset.

The popularity of Owned by Callaway Topgolf led to a branching out, Puttshacka miniature golf version of the platform founded by the original creators of Topgolf in the UK, Steve and Dave Jolliffe. Puttshack recently received $150 million in growth capital funding led by BlackRock and located in London, Chicago, Atlanta and Miami, with expansion plans in Boston, St. Louis Dallas, Denver, Houston, Nashville, Philadelphia, Pittsburgh and Scottsdale.

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