MLS teams up with Sorare to create next-gen fantasy game
The multi-year deal is the latest evolution of the League’s commitment to celebrating the creativity of football and providing fans with premium experiences across multiple platforms.
New York, NY (Tuesday, March 29, 2022) – Sorare, the fantasy sports game owned by players using non-fungible tokens (NFT), has announced a multi-year agreement with Major League Soccer (MLS), the fastest growing sports league in North America, making Sorare the official NFT of the League. Fantastic game. Sorare will launch NFTs for all MLS players.
MLS’s fan base – the youngest and most tech-savvy in North America – collectors and fantasy players will be able to trade and play freely with MLS NFTs for the first time. The agreement builds on the innovative leadership of MLS and Sorare at the intersection of sports, games and technology.
Unlocking a new era of sports fandom on and off the court, Sorare and MLS combine NFT collectibles with free-to-play fantasy sports gaming to generate long-term utility and value for NFTs on the platform and beyond. of the. The exclusive NFT Collection will launch in Spring 2022, allowing fans to collect and play with their favorite MLS teams and players in their fantasy lineups.
“At Major League Soccer, our Emerging Ventures team is always two steps ahead of the game in delivering meaningful experiences to our fans and expanding our global reach, including in LATAM and Asia,” said Chris Schlosser, Vice President principal of Major League Soccer’s Emerging Ventures. “We are excited to continue our phased approach to bringing NFTs to MLS with industry leader Sorare. Using the latest technology to provide fans with the ability to add MLS players and future stars to their personal collections and provide them with an interactive, free-to-play fantasy football game made Sorare the obvious choice.
The deal represents a major milestone for Sorare, as it completes its first US deal since the company opened its US office in late 2021, underscoring its growing US dominance.
“We are thrilled to welcome Major League Soccer to our Sorare family. Our global community of sports fans can’t wait to start collecting and playing with their favorite league teams and players,” said Ryan Spoon, Director of exploitation, Sorare.” From collectors to first-time NFT buyers, our NFT x Fantasy model uniquely engages fans with the sport they love in a way that goes beyond just watching, and makes them feel feel really connected to every team, player and game.”
For more information on MLS and Sorare, visit MLSsocer.com.
About Major League Soccer
New York-based Major League Soccer, celebrating its 27th season in 2022, features 29 clubs across the United States and Canada, including 2022 expansion squad Charlotte FC and St. Louis City SC, which will debut in 2023. For more information on MLS, visit www.MLSoccer.com.
Founded in 2018, Sorare was created by football fans for football fans. Sorare is transforming the online sports fandom and giving its community a new way to connect with the clubs and players they love. The game in February 2022 had 350,000 monthly active users in 184 countries. Based in Paris and New York, Sorare is funded by a world-class team including Benchmark, Accel Partners, Softbank and footballers Gerard Pique, Antoine Griezmann and Rio Ferdinand.
See all licensed clubs on Sorare here.