PBR announces digital trading cards and fantasy game to accompany launch of new Bull Riding League


PUEBLO, Colo., August 16, 2022 /PRNewswire/ — Accompanying the launch of the PBR Team Series, Professional Bull Riders (PBR) has announced the launch of PBR digital cards for riders who are members of the league’s eight founding teams. PBR Team Series is a new league of bull teams competing in an 11-event season through November.

PBR, together with its partner SmartMedia Technologies (SMT), the Enterprise Web3 platform on which the future is being built, initially introduced digital cards as collectible NFTs (non-fungible tokens) for runners in the “Unleash the Beast” individual competition for the 2022 season, which ended in May.

Now, with the launch of the PBR Team series, team versions of the digital cards are being offered to fans with fantastic rankings.

The PBR Team NFT Card Collection lets fans choose seven racers to create a custom fantasy team that will award them points based on racer performance throughout the PBR Team Series season, which has begun. July 25 in Cheyenne, Wyoming and will conclude with a championship in Vegas November 4-6.

In the 8 Second Drop challenges launched on August 8, fans can collect trading cards, which include still images and exclusive 3D animations, for each team. Fans can collect up to 16 cards by completing various team-themed challenges, and can also purchase individual PBR Team Series protected racer cards from the PBR NFT Marketplace from August 16.

“We’re excited to launch the new PBR Team series and expand the capabilities of our enterprise Web3 platform by adding a fantastic new play-to-win component,” said Tyler Moebius, CEO of SmartMedia Technologies. “With 20K With PBR portfolios already under management, our partnership with PBR continues to prove how SMT facilitates Web3 and how brands can leverage it to acquire, engage and retain a mobile-first audience. »

“Adding a fantasy element to digital trading cards that fans can engage with puts PBR at the forefront of NFTs for sports leagues,” said John Sohigian, vice president of consumer products, PBR. “Fans now have another way to get excited and support their favorite riders on bull teams.”

To participate in the PBR Team Series, visit: PBRStockyard.com

About SmartMedia Technologies
SmartMedia Technologies is the Enterprise Web3 platform on which the future is built. The SmartMedia stack, including its self-service, no-code, drag-and-drop NFT and Web3 design studio, democratizes Web3 for users and businesses. It leverages the scale and reach of programmatic media. SmartMedia’ Technologies’ end-to-end solution drives digital and mobile audience engagement, acquisition and retention.

About PBR (Professional Bull Riders)
PBR is the world’s premier bull riding organization. More than 500 bull riders compete in over 200 events a year on the PBR Unleash The Beast (UTB) television tour, which features the world’s best bull riders; the PBR Pendleton Whiskey Velocity Tour (PWVT); the PBR Touring Pro Division (TPD); and the international circuits of the PBR in Australia, Brazil, Canada and Mexico. In 2022, PBR launched the PBR Team Series – eight teams of the world’s top bull riders competing for a new championship – as well as the PBR Challenger Series with over 60 annual events nationwide. The organization’s digital assets include PBR RidePass on Pluto TV, home to Western sports. PBR is a subsidiary of Endeavour, a global sports and entertainment company. For more information, visit PBR.comor follow us on Facebook at Facebook.com/PBRTwitter at Twitter.com/PBRand YouTube on YouTube.com/PBR.

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